Publicis adds senior creative talent in APAC

October 7, 2021 2:49

Publicis Groupe has made a series of senior appointments to its Asia Pacific management team.

Laurent Thevenet is joining as head of creative technology for Asia Pacific, Middle East and Africa (APAC and MEA), based in Singapore, while Anna Tomasetti joins as creative community manager, APAC and MEA, while Barbara Messer joins as head of creative PR, APAC and MEA. They will report to Natalie Lam, chief creative officer, APAC and MEA, and will be tasked with strengthening the creative community and creative product across the region.

Thevenet is joining from R/GA Singapore where he was executive technology director, overseeing work across Southeast Asia and having led projects across China, India, the Middle East and Australia. He founded the APAC R/GA Prototype Studio in 2016 – the only studio of its kind outside of R/GA New York, which developed prototypes for clients such as Nike, Uber,
Google, Siemens and Nikon.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.