Publicis brushes off tariffs as Omnicom reduces low-end forecast
First quarter reporting for global holdcos has seen France-based Publicis Groupe stick to a strong revenue growth forecast while US-centric Omnicom has pulled back its low-end expectations to reflect the market turmoil.
Omnicom said its modelling saw total 2025 organic revenue growth sitting at 2.5% in the worst case, down from an earlier prediction of 3.5%, as a reflection of “increased volatility in the economy and the markets.”
Speaking at Omnicom’s investor call yesterday (April 15 US time), CEO John Wren said “we’re assessing the implications of these events to determine how they will affect our clients and our business.”
Omnicom reported organic growth of 3.5% in Q1, with the US and Asia Pacific markets contributing most of that. The UK went backwards slightly. The business continues to expect its proposed merger with IPG will go ahead in the second half of 2025, bringing with it organic growth benefits.
