Publicis Groupe and Adobe form strategic partnership

Publicis Groupe and Adobe have announced a strategic partnership to deliver the Publicis Groupe Always-On Platform, an end-to-end marketing management platform Publicis Groupe that automates and connects all components of a client’s marketing efforts.

The announcement:

Publicis Groupe and Adobe today announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. This unique platform will standardize on Adobe Marketing Cloud, and for the first time in the industry all agencies across Publicis Groupe will be able to create engaging content, access marketing intelligence, identify and build audience segments, deliver campaigns, and track and measure marketing performance through a unified technology and data structure.