Publicis Groupe announces new flexible working framework centring on ‘behaviours’, rather than set policy
Publicis Groupe Australia has implemented a new flexible working framework which will ditch a prescriptive policy in favour of new flexible working ‘behaviours’.
Publicis’ Michael Rebelo
The announcement:
How exiting the 10 hours days we wok can now have 5 more from home
Kudos to Publicis for leading the agency charge into the modern era.
Now….will it actually be successful in practise and not just in name?
i.e – will it still be frowned upon to announce that you are WFH for the day?
This is progressive for Aus. It’s about time creative industries ask each employee “how do you work best?” especially for creatives, instead of dictating how creative people work…
I believe we all need boundaries, however really simple changes can make a big diff to output. Simply asking the question “how do you work best?” is awesome.
Usual lip-service and fluff from out of touch agency networks and chief talent officers that are nowhere near the realities of the talents they employ. Hard to believe people are paid good money and almost nearly two years to come up with this drivel.
Superb to see – nature of work is changing and companies need to stay relevant and stay ahead! #whatwinnersdo ???
Over seeing large agencies talk smack about flexible working but then you notice people who utilise these new opportunities don’t see promotions, mums returning to work given full time or nothing and we won’t start on the small amount of 40 something-year-old mums who have been stuck in the same senior account management role for far too long despite being excellent at what they do.
My guess is “use tech to your advantage” will translate to “why aren’t you responding to emails while you’re attempting to have a nice weekend away with your so when your phone is with you?”
It’s great to see the negative comments already from people who clearly aren’t employees of Publicis and don’t know anything about it. For a lot of us (I am a Publicis employee), this is already the reality for how we work, so it is real.
I am not a Publicis employee and this is how we work too. It’s just a list of how advertising people work, right? I don’t get it.
As the owner of a small studio with <10 staff, this is what we’ve been doing for years already. In fact, we just got rid of our office in December as everyone preferred working from home.
The success of this model comes down to the staff. If you can be motivated to remain productive whilst working from home, a cafe, or wherever you choose, then go for it! If you can’t, then find a company that is still set on having everyone come into an office every day.