Publicis Groupe bars agencies from entering awards in 2018

MUMBRELLA STAFF

June 21, 2017 1:27

Publicis Groupe has reportedly informed its staff that the company will be pulling out all awards shows in 2018 – including the Cannes Lions festival.

Arthur Sardoun, Publicis Groupe CEO

According to a leaked office memo, the global company’s new chief executive officer Arthur Sadoun has barred all of its agencies from participating in awards shows, trade shows or other paid marketing efforts for more than a year.

The internal office note written by Frank Voris, the CEO of Publicis Groupe’s financial services unit Re:Sources, the company is seeking “2.5 percent cost synergies for 2018”, according to AdWeek.

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