Publicis Groupe continues New Zealand expansion with Affinity ID acquisition

After last week’s acquisition of MBM, New Zealand’s largest independent media agency, Publicis Groupe has continued its expansion in New Zealand by acquiring independent customer experience agency Affinity ID.

The acquisition will see the agency relaunch under the Digitas brand this month, operating as Digitas Affinity ID.

(L-R): Adrian Farouk, Geoff Cooper, Angela Day, and Michael Rebelo