Publicis Groupe to acquire leading influencer marketing company

July 29, 2024 8:20

Publicis Groupe has entered an agreement to acquire one of the world’s leading influencer marketing companies and platforms, Influential.

In a bid to authentically connect brands to audiences, the French holdco will develop, deploy and optimise creator-driven digital campaigns for its clients.

According to Publicis Groupe, Influential has a proprietary AI-powered technology platform with over 100 billion data points, a network of over 3.5 million creators, and is the world’s largest influencer marketing company in the world by revenue.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.