Publicis launches shopper marketing agency Arc Worldwide
Publicis Groupe has formally launched its global shopper marketing agency Arc into the Australian market.
The announcement:
The global Publicis Communications network is launching its shopper marketing brand called Arc in Australia, with experienced retail and shopper communications executive John Georgas as its managing director.
Preparations for the launch of Arc Australia have been underway for some months and the business officially opens its doors with foundation clients Sanofi Consumer Healthcare and Australian health foods and shakes business Bounce.
