Publicis Media Australia wins Westpac media account after closed agency pitch

Westpac has appointed Publicis Media Australia to its media account following a closed agency pitch process, ending a near 10-year working relationship with Group M.

A spokesperson for Westpac confirmed to Mumbrella that Publicis had been awarded the account after a pitch process between the aforementioned and former account holders Wavemaker/Media Lab of Group M.

Publicis won an agency pitch process over Wavemaker/Media Lab

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