Match Media to rebrand as part of Publicis’s Blue 449 media network
Media agency Match is set to rebrand to Blue 449 in January, two years after its founder John Preston sold to Publicis Group.
The move is part of a global push by Publicis to unify its second media network to sit alongside Zenith. The network created Optimedia | Blue 449 in March this year as the “open source” brand for the group, merging Optimedia with Blue 449. The six remaining Optimedia offices globally will all rebadge as Blue 449.
Match Media was founded in 2003 by John Preston and acquired by Publicis in June 2014. At the time he made it a condition of the deal that he was not obliged to rebrand to Blue 449.
“Open source media agency”? Looking forward to Blue 449 opening up their product for general public use and/or modification from its original design. Or maybe stop using digital terms out of context to sound modern and relevant.
Odd.
Match is a perfectly good and memorable name. Not to mention a strong brand.
Blue 449?! OK we get that blue has a wavelength of 450 (to 495) nanometres, but so what.
My take … an agency that is slightly off colour.