Publicis Media’s Performics adds four clients including Freedom and Sensis

June 20, 2017 9:22

Publicis Media’s performance marketing division Performics has added four new accounts including Freedom Furniture and Sensis White Pages as the brands move to convert consumer data and content into sales.

Grace Chu says content analysis becoming more important to clients

The agency has also added fashion house True Alliance – which includes Lee, Lacoste, Coach, The North Face, Speedo, Ben Sherman, Nautica, Riders, Ugg and Wrangler – as well as life insurance provider NobleOak.

Performics’ work for all four clients will include paid search, content marketing strategy, technical SEO and site migrations strategies.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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