Publicis Mojo to develop brand strategy for WM Ritchie

Sydney creative agency Publicis Mojo will restructure the three big brands for Australian footwear marketer WM Ritchie after being appointed to thre account without a pitch.

The appointment will see Publicis Mojo work on brand strategy for WM Ritchie’s three big footwear brands Easy Steps, Jane Debster and Sandler shoes.

Joe Pollard, CEO of Publicis Mojo, said the agency was appointed without having to pitch after good chemistry in the initial meeting.

“It’s a whole brand positioning and brand architecture,” Pollard told Mumbrella. “Establishing brand values and how that converts into strategies from a trade perspective as well as from a consumer perspective.”