Publicis out of Coles pitch, internal marketers rallied for Big Red return, now out again

Coles’ search for a bespoke agency solution is down to two, as Publicis Groupe was told last week it would not be the chosen provider. Mumbrella also understands after its initial decision, Big Red was invited back as part of a ‘special tender’ on production capabilities.

After it emerged last week the solution being presented by Accenture Song included a collaboration with Mediabrands agency Initiative for its media buying and planning capabilities, the pairing has outlasted Publicis’s ‘Power of One’ presentation, to join Omnicom in the final two.

Big Red’s Big Red Hand