Publicis’ Zenith wins competitive pitch for Disney’s APAC account, dethroning Carat

Publicis’ Zenith has won Disney’s APAC media account after a competitive global pitch, dethroning Dentus Aegis Network’s (DAN) Carat. Mumbrella understands the account transition is to commence immediately for a 2020 start.

Carat retained the account, worth $19.4m, in 2015 after facing off against PHD, and again in 2018. Tom Andrews was hired in April to lead the account after Laura Bartal departed, but DAN did not comment on how Andrews, and others working on the account, would be impacted by Publicis’ win.