Publish conference to hear about the commercial strategy driving the world’s fastest growing media site

Luger

The man behind the commercial strategy of one of the fastest growing media sites of all time is to deliver the keynote at next month’s Publish conference, organised by Mumbrella.

Josh Luger, who was the first business hire of virally-driven content site Upworthy, will lay out how publishers can successfully stand out in the midst of rapid change that’s seeing traditional publishing models being disrupted by new players and new platforms

Just three years old, Upworthy was described by Fast Company as the fastest growing media site of all time. Initially focusing on aggregating uplifting viral content from around the world, the site has since developed a successful native strategy and is making the move to creating its own original content.