Publishers need to flex their muscles in battle with tech giants, publishing panel warns

October 19, 2017 4:15

Publishers should flex their muscles as they deal with the internet’s titans although there are more technological threats looming for the industry, the audience at Mumbrella’s Publish conference’s opening panel heard.

ABC Audiences’ social media strategist Flip Prior, warned “we are not ready for the technological onslaught that is about to hit us,” while The Australian’s Nicholas Gray argued Australian publishers have some leverage against today’s threats from the social media giants.

Image courtesy of Eric Lobbecke, The Australian

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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