Publishers warned putting content directly on Facebook may be ‘giving them your future’
Futurist Ross Dawson during the keynote of the INMA World Congress in New York
Australian futurist Ross Dawson has warned publishers around the globe to be wary of handing over their content to social giant Facebook to use in its newsfeed, warning they may well be “giving them your future”.
Delivering the opening keynote at International News Media Association (INMA) World Congress in New York, Dawson was asked about reports that Facebook had asked the likes of The New York Times, BuzzFeed and National Geographic to host their content inside Facebook rather than making users tap a link to go to an external site.
“It is an individual decision but it is a critical decision,” said Dawson. “So in this case the platform strategy is central to the organisation strategy. If they do this the upside is you have an extraordinary boost – in some cases they are offering 100 per cent of revenue – but for how long we don’t know. But in this case you are essentially giving them your future.”
If a “futurist” predicts something, years down the track does anyone remember if they’re wrong?
Since when is he Australian? I heard him speak a few years back and he had a strong American accent.
I saw this guy present to a group from professional service firms about how big the opportunity in China was – four years ago. He was only 10 years too late and he was talking to partners who’d worked on deals in China, it was embarrassing.
Hi Einstein,
I can confirm Ross is Australian. He has worked and been educated around the world but Australia is where he was born and he is based in Sydney.
Cheers
Nic – Mumbrella