Publishing house finds novel way to turn bad news into positive PR
It’s not often you can find positives when you’re the victim of crime, so Dr Mumbo tips his hat to a small publishing house for giving it a crack.
Pantera Press spied the opportunity for a spot of imaginative PR after a break in at its Sydney office. Rather than wallowing in their misfortune, the firm built a team of crime-busting detectives to solve the dastardly deed – all based on the fictional characters from the books it publishes.
“When we came into the office we wished we had Pantera Press’ best criminal minds onto the case,” founder and chief executive Alison Green said in a press release. “Ed Dyson from Melanie Casey’s Cass Lehman Crime Series would of course be leading the team, but we’d want the charming Rowland Sinclair from Sulari Gentill’s 1930s Rowland Sinclair Mysteries to help us do some amateur detective work behind the scenes.
WTF is a “tradi-comedy”? Is that where some plumber comes round and tells you that the work will only cost $100?