F.Y.I.

Pulse wins Huggies consumer PR project

March 29, 2011 11:00

Kimberly-Clark has appointed Pulse Communications to handle consumer public relations for its Huggies MumInspired grant program.

The announcement:

Sydney, March 29, 2011: Pulse Communications, the consumer arm of Ogilvy PR in Australia, has been appointed by Kimberly-Clark to launch the Huggies® MumInspired® Grant Program.

In its first project for the brand, Pulse is managing the public relations, ambassador appointments and social media elements of the program, which helps innovative mums turn their child-related business ideas into a reality by rewarding five applicants with $20,000 grants.

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