Pure Profile posts profit slump as it recovers from its ‘challenging’ period

Research and digital advertising company Pure Profile has recorded a profit slump for the 2018 financial year as it recovers from the effects of its troubled Cohort acquisition.

The company, which wrote down $7m in assets ahead of its half year report, saw a 2% slide in revenues to $52.0m, a 7% fall in gross profit to $24.2m and an EBITDA decline from $1.7m to $0.4m.

Pure Profile CEO Nic Jones: “We are again strongly positioned to focus on growing revenues and improving margins.”