Pure Profile sells Sparc Media unit back to original owners in $600,000 deal

October 4, 2018 4:13

Research and digital advertising company Pure Profile has announced it has signed a binding agreement to sell its media trading business unit back to its original owners for $600,000.

The media trading business was part of Sparc Media, the programmatic advertising platform acquired by Pure Profile in 2015 ahead of the company’s IPO.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

pureprofile Sparc Media Sparcmedia

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Pure Profile sells Sparc Media unit back to original owners in $600,000 deal

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