Pureprofile appoints new CEO Martin Filz
The search for a new CEO for consumer research, data and insights company Pureprofile has come to an end, almost a year after Nic Jones stepped down from the role.
Martin Filz, managing director and chief revenue officer for data and artificial intelligence business Eureka AI, has taken on Pureprofile’s top job, saying the business has a ‘solid base to build from’.
Martin Filz has filled the CEO role at Pureprofile
“I am delighted to be joining Pureprofile. The core business is very strong and has a solid base on which to build from. We are firmly in the right area of Insights and are well positioned to take advantage of the client move to data being faster, better and more insightful. Pureprofile has great people, clients, strong proprietary technology and a global footprint that has enabled us to grow and will ensure an exciting future,” Filz said.
I’ve known Martin since Bluefreeway days – good operator, and is obviously a known and respected player in the Market Research field, so makes complete sense.
Good luck to PPL – a return to their fundamentals, slightly sad that after $20m+ in failed acquisitions, they discovered that their core, original business was the one they are going to focus on.
Mgt team still seems very top-heavy for a company that fundamentally only does one thing….
cheers
UD
How is that $20m credit facility due to expire in October ticking along? You know, the one you’re paying 20% interest on every year?