Pusher to launch brand for Big Bash cricket team Brisbane Heat

Digital agency Pusher has opened a Brisbane office and announced it has won the creative account to launch Big Bash cricket’s Brisbane Heat team.   

The team will compete in the Twenty20 cricket competition sponsored by KFC, throughout December and January.

The agency will be responsible for social media, community management, content production, print and brand design, experiential and the development of a TV ad campaign to launch on October 15.

Kim Hopwood MD of Pusher said: “Initially we were only pitching for the social media management, however after we presented our ideas and execution, we were invited to pitch for the entire creative account.”