Putting the boot in
Dr Mumbo always enjoys a bit of ambush marketing.
So nice to see a giant Nike show flying above the Adidas-sponsored City To Surf run in Sydney this morning.
Dr Mumbo understands the stunt was the work of Nike’s new media agency Mindshare, with aerial events company Branding By Air carrying out the execution.
They picked the best pair of shoes too, Nike Frees FTW
Really? this is good? How?
I tell you…it was bloody hard to tell it was Nike. The pic here is a nice close up. from the ground, it was a whole different story. The only branding was the tiny swoosh above the letter y. To use a classic…. please make the logo bigger.