Q&A with Alice Manners

In a piece that first appeared in Encore, Alice Manners, CEO of the Interactive Advertising Bureau, talks about her alternate career as a yoga teacher.

What one medium could you not live without?

You can’t ask me that question without getting the obvious answer. I have a portable wireless hotspot backup to keep me connected wherever I go and I look forward to frictionless commerce becoming a reality.

I like to shop and want a better customer experience so I want to be able to shop through ads and editorial in mobile apps.