Q&A: Edelman’s Michelle Hutton on how the UK PR market compares to the local market

At the end of last year Michelle Hutton was promoted to Edelman global practice chair, consumer, ending her four and a half years as Edelman Australia CEO. Back in Australia for the first time since her promotion, Hutton sat down with Miranda Ward to discuss the state of the industry.

How does the UK PR market compare to the local PR market?

I spent some time with the team here going through some of the work and it just reminded me that the Australian communications marketing PR industry is leading the way. We continue to do amazingly creative, insight-led big thinking campaigns that get up.

It’s the type of market here that perhaps because we’re a developed sophisticated marketing communications market and we’re smaller that we’re able to be a bit more nimble. We have the benefits of being small and a sophisticated market. Whatever it is, this market continues to do hugely innovative, creative public relations communications work.