Q&A: Mark Heap APAC CEO of Mediacom on the future of the Australian business

October 15, 2015 11:18

APAC Mediacom CEO Mark Heap opens up on the appointment of Sean Seamer as Australia CEO and how they can turn around the Australian agency.

– Why was Sean Seamer chosen?

Sean was destined for this role in someways. He had made it clear to me back in 2013 that he wanted to get back towards his family in NZ. At that time we looked at the available options and discussed a role as COO of MediaCom Australia, but the developments with our expansion plans as a group in NZ led to the opportunity for him to go back to his home town and take on an out and out leadership role. Although I didn’t want to lose Sean from MediaCom, I supported him in this move to GroupM as I knew it would be good for him, good for Mediacom NZ and good for the group.

When we started looking at new leadership for MediaCom Australia a few months ago, Sean was still in the midst of a corporate acquisition and the pulling together of multiple agencies under a new GroupM umbrella. The time wasn’t quite right.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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