Q&A – Rikkie Proost
In a Q&A that first appeared in Encore, Rikkie Proost, executive producer of Seven’s My Kitchen Rules, talks about the everyman in Australian media.
Who is the most powerful person in Australian media and why?
No brainer… Joe Bloggs. The everyman. The person that holds the remote, that buys that publication, that tunes into the radio station. Their decisions have massive influence over what stories are being told, how they are being presented and, most importantly, ad spend.
What one medium could you not live without?
About the book; would you consider the gradual shift to Kindles and other eReaders part of this? I personally prefer the feel of a book between my hands, but it’s hard to argue over the convenience of a simple tablet that carries your entire library…
Lindsay
Dancing Peanuts
[quote] “No brainer… Joe Bloggs. The everyman”….[unquote]
The answer may be a “No brainer” as answers go, but I am not convinced of its accuracy.
When MKR and The Block All Stars (both shows that deserve a good following) head the ratings, it begins to look. to me, like years of spoon feeding and market manipulation has produced a discernible side effect.