Q&A with Corey Layton: Why ARN is now at the top of the podcast ranker
The Australian Podcast Ranker has gone international, with Australian Radio Network / iHeartRadio’s Stuff You Should Know now taking the top position. Mumbrella’s Vivienne Kelly talks to ARN’s commercial product and audio partnerships director Corey Layton about why the Ranker needed the shake-up, if we’ve reached the podcast saturation point, and what rabbit hole he’d like to go down next.
INTERVIEW:
Corey Layton, commercial product and audio partnerships director, ARN (CL)
Vivienne Kelly, editor, Mumbrella (VK)
VK: Talk to me about why you’ve gone soo deeply into podcasts.
CL: I think podcasts are a huge opportunity. We know Australians are listening to their audio in lots of different ways, and stacking their audio, and most Australians in research we see are listening to live and local content primarily in the morning, being radio, and then they stream across the day to match their mood, and then listen to podcasts when they knock off and into the evening.
So I think it makes sense to make sure that you’re diversifying your offering and being able to help brands be with the listener no matter where they are in the audio sphere.
Great interview! It’s exciting to hear how the podcast/audio industry is evolving, especially in the measurement space.
Keep up the good work.