Q&A with Georgina Brujic – managing director of Pacific+
In a Q&A that first appeared in Encore, Georgina Brujic, managing director of Pacific+, explains what she has in common with AAMI’s Rhonda.
Who is the most powerful person in Australian media and why?
It’s the consumer. They influence the media output more than any one specific person of note.
What one medium could you not live without?
The consumer, really?
Pandering to the prejudices and simple-mindedness of the average pleb benefits the advertisers and publishers, not consumers. It’s like giving kids a diet of potato chips and red bull, or presenting the mob with a witch for burning. The winners are suppliers of potato chips, red bull and witches. It may be sold as “power” but it only exists while it serves the interests of the advertisers and publishers.