Q&A with Sophie Madden – Chief executive officer, Media Federation of Australia

In a Q&A that first appeared in Encore, Sophie Madden, CEO of the Media Federation of Australia shares her media habits and reveals how she could have been a vet.

Who is the most powerful person in Australian media and why?

The consumer, the power of the people. What people watch, read and listen to has a direct impact on what content is produced, how media ad spend is deployed and who gets (or keeps) their job. Not to mention that this extends to which products are manufactured and offered to us to buy and consume.

What one medium could you not live without?