Qantas takes controlling stake in analytics and actuarial business Taylor Fry

Qantas has taken a 51 per cent controlling stake in Australian and New Zealand analytics and actuarial consulting business Taylor Fry as the airline’s loyalty department continues to beef up its data and analytics capability.

Taylor Fry will run as a separate business and retain its existing name, branding and premises.

The move follows on from Qantas Loyalty launching data marketing business Red Planet in September last year.

Qantas Loyalty CEO Lesley Grant said in a statement: “Qantas Frequent Flyer remains at our core, but as part of our growth strategy we are pursuing opportunities to work in the emerging industry of ‘big data’ and data driven customer insights.