Qantas and Disney in Planes tie-up

Qantas has unveiled a marketing tie-up with Disney which will see the premiere of animated comedy Planes take place on board a Boeing 737 and one of the characters in the movie featuring the Qantas kangaroo.

qantas planes rochelle kangaroo disney

The premiere will take place on September 7 with a competition on Nine’s Today show being run to win places on the trip.

The film features a local edit for Australia and New Zealand featuring actress Jessica Marais as crop dusting plane Rochelle.

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