Qantas awards in-flight ad sales to MCN, moves in-flight news from Nine to Sky News

Qantas has appointed Multi Channel Network (MCN) as the supplier of its inflight advertising and Sky News as its supplier for inflight news following a competitive tender.

The decision follows an announcement by the airline in April that it was pitching both for in-flight advertising sales and invited all the major free-to-air TV networks to pitch for the news rights. As part of the changes Foxtel and Fox Sports have also been chosen to provide additional programming. The Nine Network currently provides a dedicated news bulletin for the airline, whilst Bauer Media handles ad sales.

“We know that inflight entertainment is a key part of people’s journey. It’s something we invest heavily in and have a plan to keep improving over the next 12 months,” said Olivia Wirth, Qantas Group executive manager for brand, marketing and corporate affairs.

“Sky News, Foxtel and Fox Sports were able to offer us an integrated package of news, entertainment and sport, with a focus on ‘on demand’, which is central to how they already deliver their content.”