Qantas CEO Vanessa Hudson has a long way to go to win back trust
Qantas’ new CEO will provide a breath of fresh air, writes Pure Public Relations founder Phoebe Netto, as she argues the airline needs to build back customer trust following numerous scandals.
If there’s one job I wouldn’t want, it would be that of Vanessa Hudson, Qantas’ incoming CEO.
Incoming Qantas CEO, Vanessa Hudson
The quintessentially Aussie airline has recently faced a series of scandals triggered by the COVID-19 pandemic, from financial losses to serious issues with customer experience, cancelled or rescheduled flights, industrial action, and even disrespecting vegetarians.
What a weird opinion piece based on opinion (not fact). Profitability and public love for the airline has never been higher
The last ceo was polarising in the business community (out of that no one has a clue who he was) but has done an extrodinarily good job by almost every metric.
When PR people use opinion pieces to build their profiles I wish it was supported with evidence or else it makes us seem vacuous.