Qantas launches The Voice sponsorship content
Qantas kicked off its campaign as part of its sponsorship of The Voice overnight on Channel Nine with a series of pieces of content created by Big Red.
The campaign marks the first time the airline has sponsored a music TV talent show, with it featuring audio clips of contestants talking about their musical journey leading up to the show.
Running throughout the series, Qantas will also have in-show integration including the airline being the travel partner of the third series of the show, with the sponsorship covering flights for contestants.
These are the most annoying ads. You’re watching the show and then you have to not only hear what the past person just said you have to watch the words too. Lazy creative!!! Oh let’s face it…there’s nothing creative about it!