Qantas offers to pay for Americans’ passports if they travel to Australia
Qantas has offered to pay for Americans’ passports if they book a trip to Australia with the airline in its latest US marketing campaign.
Created by BWM Dentsu Sydney, the ‘Not Your Typical Airline’ campaign evolved from Tourism Australia research that found while Australia tops the travel bucket list for Americans, only 40% of Americans hold a valid passport.
Simple funny clever. And no positive comments?? Well done to those involved (of which I am not).
It’s patronizing, not clever or funny. It just feeds the Australian sense of cultural superiority to the lowly seppos, something that has been pervasive for far too long.
Agreed. Not funny or clever.
As an American that’s lived in Australia for 10yrs, I find this campaign condescending.
The best part is the email that went out with the offer…
If I don’t have a passport… I’m not likely signed up to the Qantas eNewsletter.
Not very well thought out.