Qantas pitches $20m media account putting ZenithOptimedia on alert

September 25, 2014 1:03

Qantas is pitching its $20m media account putting incumbent ZenithOptimedia on alert, Mumbrella can reveal.

It is understood that in recent months a number of media agencies with the process being led by Olivia Wirth and her team.

At this stage it is not clear which media agencies are on the shortlist but it is thought a number of contenders will line up for the high profile account.

“Qantas is reviewing its current media planning and buying arrangements,” said a spokesman for the airline.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Steve 25 Sep 14

It’s about time!

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Qantas pitches $20m media account putting ZenithOptimedia on alert

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