Qantas recruits employees to promote its new Dreamliner

Qantas has unveiled its latest campaign to promote its new Boeing 787-9 Dreamliner, recruiting employees to share their stories of how they became part of the Qantas crew.

The series includes profiles on an engineer who grew up in country Queensland, a pilot who grew up travelling with his mother who was a Qantas hostess and a cabin crew member who often travelled back home to Turkey.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.