Qantas to complete $20m media pitch before end of the year
Qantas is expected to select a media agency by the end of the year as four agencies continue to battle it out for the high profile $20m account.
As Mumbrella revealed last month, incumbent ZenithOptimedia, which has held the account for 20 years, is facing off against three competitors, believed to be Bohemia, Omnicom’s OMD and GroupM’s Maxus which holds the media account for Qantas-owned Jetstar.
Qantas group executive brand, marketing and corporate affairs Olivia Wirth told Mumbrella the media pitch process was “on-going”.
“We are currently going through the process and there should be a decision by the end of the year,” she said. “It’s the right thing to go into the marketplace.”
If only as much scrutiny went into their cabin crew as it sounds is going in to their media review, perhaps they would be a vaguely enjoyable carrier to fly with.