Qantas CMO says it ‘makes sense’ to work with Tourism Australia once more

Qantas and Tourism Australia have described working together once more as “lovely”, telling a room full of travel marketers that strategically it “makes sense”.

Tully: “We’re definitely working more closely together”

The airline and the tourism body fell out in 2012 when Qantas chief executive Alan Joyce withdrew funding support for Tourism Australia, saying it was no longer possible to work with the organisation, claiming its then-chairman Geoff Dixon was among a group of investors committed to “unravelling Qantas’s structure and direction”.

Speaking at yesterday’s Travel Marketing Summit, Stephanie Tully, Qantas executive manager group brand and marketing/CMO, said: “We have work in the market in Japan together and we’ve got some other stuff planned. We’re absolutely working with Tourism Australia again which is lovely.”