QBE Insurance appoints Core following pitch
QBE Australia has appointed independent agency Core to its creative account following a pitch as the insurer aims to elevate its position in the insurance category.
The insurance company put the account out for pitch in April, although it is unclear if incumbent SOSS Creative took part. It is understood McCann and Clemenger BBDO Sydney were involved in the pitch process.
QBE executive general manager of marketing Jenny Boddington said: “We are continuing to build QBE as a great differentiated option for consumers in what is a cluttered market and we are enthusiastic about Core’s ability to help us achieve this”.
Core is currently working on campaigns that will be rolled out in key markets across TV, digital, outdoor and print media.
