QMS extends Olympic deal, predicts OOH is heading to 20% share

May 23, 2025 10:29

Out-of-home company QMS has extended its partnership with the Australian Olympic Committee and Paralympics Australia ahead of the 2026 Winter games.

As the official outdoor partner of the teams, QMS will provide OOH packages to brands across Australia for the 2026 Milano Cortina Winter Olympics and Paralympics. The extension follows a successful partnership for last year’s Paris Olympics and Paralympics.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.