Queensland government recruits V8 driver Mark Winterbottom for biofuel education campaign

Miranda Ward

September 29, 2016 3:21

The Queensland Government’s Department of Energy and Water Supply has tapped V8 Supercars driver Mark Winterbottom to front a new education campaign aimed to help drivers better understand their biofuel options.

https://www.youtube.com/watch?v=YMbGrLZDijI

The ‘E10 OK’ campaign, created by Ogilvy Brisbane, explains the potential benefits of the biofuel and encourages its use, through a range of executions including TV, press, radio, online, outdoor and social media. mark-winterbottom

The campaign has seen an online biofuel compatibility checker created which offers Queensland drivers the ability to check the E10 compatibility of their car.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.