Queensland government: without the census, people are invisible

The Queensland authorities have launched a series of ads featuring invisible people to show what the state would look like to the federal government if no one completed a national census questionnaire.

http://youtu.be/fycNAyyDgfA

The campaign is supported by radio, DM and online, including banners on state-based news sites to drive traffic to Queensland Treasury’s website and Facebook page for further information.

The agency behind the campaign was BCM, which won the business after a competitive pitch in March.

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