Queensland marketer pushes back after ‘exploitative’ billboard ruling

A Queensland real estate agency has clashed with Australia’s advertising watchdog after a billboard featuring the tagline “Joshua: the results. Amy: the reason you noticed” was found to be sexist.

Ipswich-based Schweitzer Estate Agents posted a series of Facebook videos pushing back against Ad Standards’ ruling that the billboard breached the AANA Code of Ethics for content considered “discriminatory and exploitative or degrading.”

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