Quick Service Restaurant Holdings takes back control of marketing hiring ex-Nando’s CMO

Russell

Quick Service Restaurant Holdings has taken back central control of the marketing of its brands with the appointment of former Nando’s chief marketer Kim Russell in the newly created role of chief customer officer, which replaces the CMO position.

Her appointment sees the CMO function for the three brands return to the parent group after a marketing restructure in January last year saw control of the marketing function given to the marketing managers of each individual brand.

The company saw Oporto national marketing manager Jason Piggott depart last month, while Mumbrella understands Red Rooster’s head marketer Anna Jones also departed last month.