Quit Victoria brings good news about smoking
Digital agency Igloo Digital has released a new online video for client Quit Victoria that attempts to give a balance view on smokers and smoking.
The piece is an infographic video based on the results of Quit Victoria’s research.
Tony Prysten told Mumbrella: “Every four or five years they release their data – a 200-page document on all their findings. It’s the first time they’ve thought to digitalise it.”
Good looking visuals. Good looking message. Good looking ambition. Good work, Igloo.
The music could have been bigger, if the budget was bigger. Right-here, Right-Now by Fat Boy Slim helped one info-graphic video 5 years ago go viral globally. Could something similar have happened here?
Also, could the message have been bigger if Igloo was given a collective anti-smoking budget (and the collective statistics too) of all the States across Australia. Why don’t they pool together and do something even more meaningful. Same for traffic accidents…
We won’t hear Igloo complaining at that idea!
Still, better for Big Tobacco if it stays all fragmented, I suppose.
Love it. Shared it. Embracing it.
This is not an infographic, it’s just words moving around.
Even simple things like visualising the thousands of deaths, comparing the $6.8bn visually against other expenditure, or pie or bar charts for the percentages of smokers would have made this so much more compelling.
A missed opportunity.
“When you move stats around on the screen and tell a story, they become quite compelling.” – That ain’t infographics (edited by mumbrella)