QUT pitches its creative account; BCM Group stands down after 23 years as incumbent agency

September 16, 2022 9:48

The Queensland University of Technology (QUT) is pitching its $6 million creative account and has attracted over 25 agencies looking to take it off the incumbent agency, BCM after holding it for 23 years.

It is understood that QUT invited all agencies, including, CHEP, Publicis, VMLY&R, Colony, Rumble, Clemenger Group, Jack Nimble, and Ogilvy, among others to express their interest and participate in a statutory review process that closed this week, and it the list is to be shortened by just four agencies by the end of next week.

QUT spends between $3 million and $6 million

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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2 COMMENTS

Let the race to the bottom begin! 16 Sep 22

Let the rate cards role.

3 Likes

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Nathan Hodges 16 Sep 22

A really committed late entry for Worst Pitch Process of 2022. I think QUT will walk it. From more than 25 agencies to 20 at stage one? And the reward at the end – a place on a panel? Wow. Good on the BCM team for sticking to their principles.

12 Likes