QUT refreshes long-standing creative platform, launches new campaign via VML

June 21, 2024 4:28

Queensland University of Technology (QUT) has refreshed its long-standing creative platform, ‘The University for the Real World’, with a new campaign from VML.

Addressing the category disconnect between academic learning and real-world application, QUT’s new campaign puts a spotlight on how students are being better prepared to shape the future, bridging the gap between the classroom and the real world.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.